Evelyn Partners:
A modern identity for a heritage brand
Following the merger of Tilney and Smith & Williamson, this newly formed company was now one of the largest wealth management and professional services firms in the UK. Aiming to reflect both its heritage and ambitions for the future, they asked us to develop a new visual identity, one that would speak to its new name, values and rearticulated purpose – to place the power of good advice into more hands.
After a lengthy naming process, we settled on ‘Evelyn Partners’ - inspired Andrew Williamson’s first London residence in 1893 being located in ‘Evelyn Gardens’.
We then created a logo, a dynamic visual identity which was born from a nod to their past, and a comprehensive guidelines document.
Work carried out at Conran Design Group.
Previous Tilney and Smith & Williamson logos.
A new warm and personal name and logo, elevated by crafting the letterforms to create ownable features.
A look at how the brand comes together.
Brand guidelines document.