In January 2021, Sport England were looking to launch a new 10 year strategy to work with their partner organisations to galvanise and create more collaboration amongst all of their members, partners, grassroots clubs and causes. The message was to get more people up and moving, but that they needed to work together to do it, even more so after the previous year of being in lockdown.

The biggest element of this project was creating an emotive launch video voiced by Dame Kelly Holmes, which needed to act as a rallying cry to a range sponsors and partners in attendance at a virtual launch event.

When creating the campaign brand, we wanted it to be visually much more impactful and more dynamic than the standard Sport England masterbrand, taking design cues from performance brands such as Adidas and Nike. As well as the campaign look and feel, I also worked on the strategy document and all the assets for the launch events, as well as the short film. A huge amount of work was completed across a period of two months for a such pivotel project.

Work carried out at Conran Design Group.