Goodlife Barbershop:
A standout identity for
an ambitious start-up
In 2016, Goodlife opened their first store with the ambition to become the premium destination for male grooming in Worcester.
After completing an audit of the sector, I worked with the owner to create a brand that would stand out amongst the crowd, and be rooted around their tagline - ‘Hair Engineering’. This phrase represented the care and craftmanship that went into each individual haircut. With this in mind, I created the brand around the idea of a workshop environment - combining mechanical visual elements such as pistons within the logo, with grunge-like, earthy textures and hints of steampunk, along with a minimal colour palette with metallic highlights to create a visual style that helped the brand to achieve a premium and high-end feel.
9 years later, with a full range of grooming products, appearances in GQ Magazine and additional shops in Birmingham, London and Eastbourne, the Goodlife brand continues to grow in reputation.
Work carried out at Wearebeard.
A number of moodboards helped to influence both the visual identity and shop interior design.
The Goodlife Barbershop logo features a detailed wordmark with a pair of crossed pistons sat above.
Packaging designs for a range of hair sculpting products. Metallic foil detailing for differentiation and utilising a grungy, worn-like texture to make it feel like they wouldn't be out of place within a workshop.
Utilising a gold foil finish on a textured black stock helped to create a premium, exclusive feel to the Birmingham store launch party invitation.
A selection of products from the Goodlife product range.
Photography by Adam Hoskins.