Shell:
A global brand striving for consistency and cohesion across 60 markets
Shell produce a wide range of different policy documents for their employees to follow, which helps them achieve a level of visual consistency across both their sites and product range in over 60 markets. During my time at Conran Design Group, I worked on a number of these documents, but the ‘Mobility Products’ policy in 2022 was one of the most comprehensive to date.
This document contains full details about Shell’s product offering on their forecourt, and includes guidance across their full range of ‘Maingrade’ to ‘Premium Fuels’, ‘New Fuels’ - such as Hydrogen, and also their EV offer. As well as creating the document layout and design, I also put together various diagram drawings throughout, and created a range of stylised illustrations for the section dividers.
Work carried out at Conran Design Group.
A snapshot of pages from the document.
Examples of the illustration style utilised across each of the divider pages.
